With the World’s most accurate cellular and Wi-Fi detection technology, KeyOptions passively and anonymously detects all consumers’ mobile devices and by understanding the movement of these devices, automatically reports KPI metrics critical to your business:
- Where do gamers flow to?
- How long do they stay at each table or area?
- What is the synergy between tables, games or amusements?
- Which areas of the Casino reach capacity, how many players are waiting?
- What Guest facilities are most and least used?
- What is the ‘player rating’ – what is their loyalty?
- How responsive are your gamers to bespoke marketing messages?